Kiehl’s LifeRide for amfAR
Six-day motorcycle ride up the California coast will raise awareness about HIV/AIDS and raise $85,000 for amfAR’s research programs
For Immediate Release
Media Contact: Cub Barrett, Program Communications Manager, (212) 806-1602
NEW YORK (July 12, 2010)—From August 2 to 7, celebrities including Peter Fonda (Easy Rider), Giovanni Ribisi (Avatar), and Josh Homme (Queens of the Stone Age) will participate in a six-day motorcycle ride up the California coast to benefit amfAR, The Foundation for AIDS Research.
The inaugural ride, known as Kiehl’s LifeRide for amfAR, will be led by Chris Salgardo, president of Kiehl’s USA, and Alain de Cadenet, Le Mans racer and ESPN host.
Ride participants will stop at Kiehl’s stores along the route in towns and cities including San Diego, Santa Monica, Beverly Hills, Canoga Park, Palo Alto, San Francisco, and Berkeley to help raise awareness about HIV/AIDS. Overall, Kiehl’s Since 1851 will donate $60,000 during the ride, adding to its tally of more than $1 million in donations to HIV/AIDS charities, including amfAR, YouthAIDS, and The Magic Johnson Foundation.
Kiehl’s will also donate to amfAR through its new Limited Edition Ultra Facial Moisturizer SPF 15, which Kiehl’s will introduce during the ride. The limited edition bottle features a specially designed motorcycle and flame motif inspired by the ride. One hundred percent of Kiehl’s net profits from sales of the moisturizers—up to $25,000—will benefit amfAR.
New York-based Kiehl’s Since 1851 has supported amfAR for more than a decade, sponsoring some of the Foundation’s events including the New York Gala and amfAR Rocks, in addition to donating more than $300,000 through its Hand Care for a Cure product. In 2007, Kiehl’s was honored with amfAR’s Award of Courage for its ongoing work for HIV/AIDS awareness.
Aside from participating in the motorcycle ride during the week, amfAR continues to work with researchers and organizations based in California: Since 1987, amfAR has awarded more than $23.7 million to organizations and research centers in the state working on life-saving AIDS outreach and scientific studies. So far, in 2010, amfAR has awarded more than $745,000 in grants throughout state.
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $307 million in its programs and has awarded grants to more than 2,000 research teams worldwide.