amfAR, The Foundation for AIDS Research

Gifts of Hope for All Occasions


Kenneth Cole Limited Edition Powered by You Watch


Kenneth Cole New York, through its licensee partner, the Geneva Watch Group, has unveiled the limited edition Powered by You watch, designed to inspire individuals to generate change in their global community. Through its partnership with Kenneth Cole New York and a continuation of both companies’ longstanding commitment to giving back, Geneva Watch Group will donate at least $25,000 from the sale of the watches to amfAR.

The automatic watch is powered solely by the wearer. Wearers can fashionably show their support for AIDS awareness through the watch’s red color details. Each Powered by You watch features a vibrant red hand on the sub second dial, red minute track accents and an enameled double loop red ribbon on the case back, symbolizing united efforts to finding a cure for AIDS. Designed with both male and female trendsetters in mind, the watch features a skeleton silver dial with rose gold accents, a stainless steel band and case with rose gold colored rotating rachet bezel.

The Kenneth Cole New York limited edition Powered by You watch (SRP$250) will be available at Kenneth Cole retail stores,, and in department stores worldwide in Spring 2013.


Donate Your Miles with Delta Airlines Skywish

 Delta feature 

Delta Air Lines has designated amfAR as one of its SkyWish charities for 2012. You can donate your SkyMiles to amfAR by e-mailing or by calling SkyMiles at 1-800-325-3999.* Donations must be a minimum of 1,000 miles and are not tax deductible for SkyMiles members or Delta. And that’s not all! Delta Sky Club Luxury Bar has created a special cocktail to benefit amfAR. One hundred percent of each purchase of the Delta Sky Club Luxury Bar's “Wheels Up” — offered on their specialty cocktail menu—will be donated to amfAR. This donation will be generously matched by Ketel One. 

This special promotion of the "Wheels Up" cocktail, created by James Beard Award nominee and Diageo mixologist Elayne Duke, will be available throughout 2012.

* Phone number is valid from the U.S.



Kiehls Products 2012

Kiehl's Limited Edition Active Lifestyles Essentials Kit

Kiehl’s Since 1851 has created a Limited Edition Active Lifestyle Essentials Kit in honor of its annual LifeRide for amfAR. From July 12–July 22, Tyson Beckford, John Corbett, Gilles Marini, Tricia Helfer, and other celebrities and motorcycle enthusiasts joined Kiehl’s President Chris Salgardo and amfAR CEO Kevin Robert Frost on a 10-day, 1,800-mile ride from Miami to Washington, D.C., in support of amfAR  Kiehl's presented donations to amfAR totaling $75,000 at its stores along the route.  An additional $25,000 will be donated to amfAR from sales of the Active Lifestyle Essentials Kit. Kiehl’s also created a social media campaign that encouraged fans to “like” the brand. For every like, Kiehl’s donated $1, up to $15,000. In total, Kiehl's LifeRide for amfAR will raise $115,000 for amfAR’s innovative research programs. For more information, visit

Hublot Big Bang amfAR Diamond Watch – Women’s

Swiss watch maker Hublot unveiled its limited edition watch created specially for amfAR in 2011. The amfAR logo appears at the 25-minute mark to commemorate 25 years in the fight against AIDS. This model features full-cut diamonds. Click here to purchase 

Hublot Big Bang amfAR Diamond Watch – Women’s 

Hublot Big Bang amfAR Baguette Diamond Watch – Women’s

This version of the Hublot women’s watch created specially for amfAR features baguette diamonds. The amfAR logo appears at the 25-minute mark to commemorate 25 years in the fight against AIDS. Click here to purchase 

Hublot Big Bang amfAR Baguette Diamond Watch – Women’s 

Hublot Big Bang amfAR Watch – Men’s

This limited edition men’s watch with a microblasted black ceramic case features the amfAR logo at 5 o'clock. It has a self-winding chronograph movement and a rubber-alligator strap with the amfAR colors and logo. Click here to purchase 

Hublot Big Bang amfAR Watch – Men’s 



Wear the Bracelet Until There's A Cure

Bracelet feature 

amfAR has joined with Until There’s a Cure Foundation to sell The Bracelet, a symbol supporting the fight against HIV/AIDS. Choose from 11 styles and amfAR will receive 25% of the purchase price of each bracelet sold.

Go to and enter "amfAR" when ordering. 




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