Kiehl's 8th Annual
LifeRide for amfAR
The 2017 Kiehl’s LifeRide for amfAR pulled in to Nashville on August 7, concluding an eight-day motorcycle ride to raise money for HIV/AIDS research while calling attention to the HIV epidemic among youth.
Kiehl’s President Chris Salgardo and amfAR CEO Kevin Robert Frost led this year’s group of celebrity riders—Ian Bohen, Anthony Carrino, Gilles Marini, Tyler Posey, Grant Reynolds, and Luke Wessman—along a 1,200-mile journey beginning in Minneapolis on July 31. At nine of its stores along the multi-state route, Kiehl’s hosted public events and raised a total of $150,000 for amfAR:
From August 4 to August 7, customers were offered 15% off their entire purchase, which was donated to amfAR, up to $100,000.
From August 4 to August 8, for every Facebook or Instagram post with hands in the shape of a heart mentioning @Kiehls, @amfAR, and #LifeRide8, Kiehl’s made a $1 donation to amfAR, up to $25,000.
Through December 31, 2017, 100% of the purchase price from the sale of Kiehl’s Limited Edition Ultimate Strength Hand Salve will benefit amfAR, up to $25,000. The Limited Edition Ultimate Strength Hand Salve is available for $28.50 at all Kiehl’s retail stores, Kiehls.com, and specialty store partners nationwide, and all Kiehl’s retail stores nationwide are accepting donations to amfAR. To find your closest store, please visit the store locator on Kiehls.com.
The 2017 LifeRide is helping to fund the research of Dr. Daniela Fera. Dr. Fera is the recipient of one of amfAR’s Mathilde Krim Fellowships, which support bright young scientists seeking innovative solutions to HIV/AIDS. For her project, she is reengineering HIV proteins so that they lose their protective shield and elicit a more effective response from the immune system. This work could advance the search for both a vaccine and a cure.
To date Kiehl’s has donated more than $1.7 million to amfAR, funding nine cure-related research projects.
Cadillac, Delta Air Lines, and Hedon helmets were key ride partners.
To find out more about LifeRide, click here.